People register domain names in order to claim a particular name – whether for personal or business reasons. What this means you can register domain names for your product names, business names, and brand names for all your local and worldwide markets. There are thousands of new domain names registered every single day. Prime choice of domain names tend to combine a bit of search engine optimisation, suit the market, brand awareness creation, attract links and easy to link to, authority, and distinction in one. Search engine results may not prefer domains with keywords in them but research shows that people viewing them certainly seem to. For your website content, search engine optimisation, customer service, solid functionality all play a part, and domain names can certainly be an initial critical factor for all these elements.

It is a reasonable idea to register variations of your domain names, including different product names and spellings. There are lots of reasons for this but most vital is to ensure that these unregistered domain names don’t end up in the ownership of your rivals. Don’t forget owning a number of domain names can enhance your search engine rankings and is considered part of an well developed search engine optimisation strategy.

When someone wants to register a domain name, a user has to visit a registrar, which is a company approved to register domain names. You will probably have noticed that domain> can have a number of different endings. The .com extension is the gold standard of domain names. Some government or educational extensions, for eample .gov or .ac.uk have restrictions on who can own them. Some nations also don’t like it when you use their extension if you don’t reside there. However interestingly, ownership of .asia domain names is not restricted and does not need any proof of Asian residency or orientation. Due to the exponentially growing expansion of the Internet, when new extensions are released prime domain names are registered at a very rapid rate.

Domain Name Renewal Reminders

Naturally, you would pay a yearly amount for a domain name and you can have lots of domain names. When you have many domain names, you may wish to sell them. Unsuprisingly, some domain names that have been sold for a great deal of money, including I heard vodka.com which was sold at $3 million in 2006. A word of caution is when it it is time to renewal of your domain name. There are many unscrupulous companies out there who will contact you with what looks like a renewal notice for your domain, when the truth is they are not the domain company that you originally registered the domain with and in fact want to deceive you into changing domain company and usually paying a much higher domain name renewal price than you will do with your current {registrar| company. To avoid getting scammed, make a note of when your domain names are due for renewal and be suspicious of invoices arriving too soon.

Be careful to if your domain company is taken over by a different company, or it is not the main registrar company you are a customer of and the intermediary company you are dealing through suddenly decides to change registrar for renewals or gives renewals to the registrar, this actually happened to me a few years back and I was amazed to discover the domain that I’d got for very little would be fifty times the amount at renewal, needless to say I quickly got in contact with the usual domain company I use and got the domain moved over to them and now pay only a few pounds a year again.

Written by Roy Strong of Strong Marketing Ltd

http://www.strong-marketing.co.uk

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