Before wasting hundreds of your hard earned dollars on yet another keyword research tool, have you considered using the Google keyword selector? Google offers it for free, so why not use the information. This is the information, the keywords that people directly are searching for. Google is giving you a huge advantage here because it s telling you exactly what people want and are looking for.

The easiest way to find the Google keyword selector is just simple to head over to Google, type the search phrase into the box and hit find. Then the very first thing you should see is the Google keyword selector. Not really a whole lot more to it than. This is where the fun begins.

I suggest however that before you go to the Google keyword selector that you do a little niche narrification (Microsoft Word tells me this isn’t a real word, so I’m still going to use it to highlight a point). I’d use the Google Wonder Wheel first. Why do you ask? Simple. This will help you visually target and narrow down your subject or niche you are trying to go after. The more defined you have your target, the more focused your content or website will be and the better off you will be in the end. Don’t believe me? How often do you search for the term “internet marketing?”

I’m sure not a whole lot. How often do you search for a keyword phrase such as “keyword selection” or “email marketing strategies”? Chances are if you are familiar with your topic you’ll be thinking of subtopics to be searching for. So if you do this, isn’t it fair to say that you’re reader/visitor is looking for a more focused topic to begin with?

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