Facebook has become the preferred social networking platform of marketers over MySpace. In theory you would think that Facebook would be the perfect place to market your business, having such a reach of people across the world is VERY appealing. You have probably noticed that there is a lot of spam on Facebook, mostly due to the fact the people just don’t know how to promote properly on Facebook. It’s happening all the time for me and I’m sure for you also if you have a lot of marketers on your friend list. You log in and every time there are several emails there pitching some ‘amazing, fantastic’ business opportunity.
If we know how to do it properly then we can use Facebook as an effective marketing platform. Use Facebook to connect with people, develop good solid relationships, that’s what it’s all about. There is a right time for revealing our business to people and it should happen in the natural path of relationship building.
Here are six steps that you can use to do business on Facebook,
1) Set up your Facebook profile so that it is interesting and personal to you, don’t just fill it with information about your business but include as much personal information as possible, have lots of photos of your friends & family and you having a good time. Folks will be interested in finding out who YOU are and not just about what business you are involved with
2) You need to add some friends, choose people who you feel would benefit from what you have to offer, you can easily search for relevant groups on Facebook. Think outside the box and don’t just go for the ‘online business, mlm, network marketing’ groups.
3) Start searching for groups to join in your niche market. FB groups all have a wall, you might want to consider putting some useful info on the wall for others to see and share. It’s a great way for me personally to get my content out there, I will post updates to group walls and I find that folks love the value that I give to them.
4) Start your own group; this could be directly relevant to your niche. You can invite your friends to join or you can even use Facebook’s paid advertising system to get new members. It’s just like building a subscriber list but on Facebook.
5) You can also post your videos and articles to your own wall and also to the walls of your friends. By doing this your material can be seen by way more folks. Just remember to always offer value and don’t just pitch your business, if you don’t heed this warning you will most probably end up with a lot less friends.
6) Make an individual greeting video welcoming new people as your friend. This is a VERY powerful Facebook marketing strategy and not many people are doing it.
When you know how to do it right FaceBook is a very effective marketing tool.
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