I like Twitter, but I see a great unfulfilled potential in it. Travelling through “Tweeterville” we have all come across the Twitterer, who retweets the same “get rich quick” message over and over again and yet have somehow managed to hold onto 112,876 followers.
When you click on their too often repeated links, they generally take you to some cheesy print ad or six minute YouTube video extolling the virtues of their - can’t miss - online training course geared to the masses. I just don’t get it.
I thought Social Media is supposed to be all about cordially sharing helpful information rather than blatant and repetitive sales pitches. I can’t imagine why 97% of those following the purveyors of limited value information do not just “unfollow” these people by the third repeat of the same sales pitch. Am I missing something here? If so, please fill me in.
I do get it that we are all different people with different reasons for signing on to Twitter, Facebook, MySpace and other Social Media sites, in the first place. With the exception of LinkedIn and a few other like-minded suit and tie sites, the majority of Social Media platforms are geared to social rather than business exchange. They call it “Social” Media.
If I want to discuss Monday Night Football or the last episode of “House,” I probably wouldn’t go looking for Twitter, Facebook or MySpace friends, who prefer to discuss the latest innovations in CRM the entire weekend. Frankly, I can’t see anyone being interested in connecting with a one-dimensional snake oil salesman, whose only interest is to increase his or her follower count so that all these people can be subjected to the same trite sales pitch seventy-five times per month. Still, there are many example of this in Twitter, especially…
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