Using Domain Names to Enhance Local Search
As of this writing domain names tied to geographic locations still seem to be available, for the most part. Many are “premium” domains, if purchased through GoDaddy.com, the world’s largest domain name registrar.
Getting a domain name that can help your local search results is dependent upon two things:
1. Your product or service and
2. Where you live
Every product and/or service is a different market, some are more saturated than others. If you were in the insurance business or an attorney, you would know that your industry is extremely competitive and may be at a high saturation level in your geographical area.
As a rule, the larger the city, the less chance you have at getting a domain name for local search.
Before we go any further, let’s talk about a local search domain. I am referring to a domain that is designed to exploit local search as much as possible. Let’s say you own a pizza place in Denver, Co., this is a highly competitive industry and market, and Denver is a very large city. The ideal domain name we would want to buy, and probably can’t get, is pizzadenver[dot]com or denverpizza[dot]com. A domain name for local search would include two items, 1. your product or service and 2. your location (or where you want to pull business from)
Smaller cities have not been gobbled up yet. I was able to buy redlandswebdesign.com about a month ago at the regular price, not premium price. Redlands is a small town east of Los Angeles. I was also able to buy socalwebsitedesigns.com a couple of years 11ago. With “socalwebsitedesigns.com” you can see another strategy, a nickname for the area you live in, this will work the same as the formal name of the city.
The first step to take is…
Save to del.icio.us • Digg This! • Stumble It! • Add to Technorati Favorites!





