by: John McLaren
I still remember thinking that promoting Affiliate Programs was a waste of time. Until I started making a small fortune.
At the end of 2004, I started some time exploring the concept of promoting affiliate programs through pay-per-click search engines. I knew of some Internet Marketing gurus who were claiming you could make thousands of dollars every month. But I was skeptical. I remember thinking, “I know what these guys are about. They just want to sell more books.”
But I decided that at least it was worth a look. The concept is quite simple. Choose a product – and one that has an affiliate program, of course. Set up an advertising campaign at a PPC search engine like Google and choose how much you want to pay per click. Write a three line advertisement and add your affiliate link. Whenever anyone clicks through your ad and buys the product, you earn a commission.
So I looked. And thought about it. And looked some more. I was still very uncertain about the whole concept, but I finally decided to test for myself whether it could really work. And since I knew I’d be spending quite a bit of money on advertising clicks, I felt it was well worth investing in a book so I could learn from more experienced marketers how to maximize the profitability of my campaigns.
As my business grew over several weeks I purchased and read several ebooks. By far the best I read was Chris Carpenter’s Google Cash ( http://tinyurl.com/6gdaq ). His approach is genuine, down-to-earth, and he explains very clearly how to build your own affiliate marketing business. And importantly, he makes a fortune doing what he explains in the book.
I started by testing 20-30 campaigns on various products. Most of them were unsuccessful, but I expected that…
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